The Process Plant and Machinery Association of India organized a day-long workshop on ‘”DIGITAL MARKETING, Adding Value to our Business ” for its contributors in Mumbai closing week. About 40 contributors of PPMAI representing various businesses which include L& T, ION Exchange, TUV India, Aker Solutions, Outokumpu India, Control, Fronius and Praj India participated within the Workshop.
Mr. Yatinder Pal Singh Suri, Chairman, PPMAI said “Marketing has gotten a whole lot more complicated because of the advent of virtual era. The same tech has additionally opened big possibilities for small and big agencies. Technology has ended up an fundamental a part of now not only social however additionally enterprise world. Everything is developing at a digital velocity. To stand sturdy in fierce opposition in every domain, groups require to be nicely knowledgeable approximately the virtual trends and ever-converting advertising strategies. Digital Marketing is the maximum vital device to preserve any business boom chart better. It is the advertising of products or services the usage of digital technologies, mainly on the Internet, which includes cell phones, show marketing, and another virtual medium. By using adopting those medium-small businessmen also are achieving thousands and thousands of customers unfold internationally, they are capable of attaining their turnover in crores of rupees in a completely quick time. Where print and tv advertising and marketing and advertising and marketing alternatives are very highly-priced, then it is also very tough to make immediate changes at the same time as virtual advertising campaigns are very flexible.”
Mr. Suri delivered “PPMAI works toward realizing the vision of Indian Process Plant & Machinery industry of becoming preferred providers of structures, gadget, and services to the international process industry. Digital marketing is a blessing of this speedy-paced cutting-edge international for its small and midsize groups. Digital advertising now not merely pushes site visitors to a website but transforms the traffic to sales/leads. It’s a fee-effective technique to stay the opposition and increase a commercial enterprise.”