The nice Asia-Pacific digital advertising and marketing stats from January 2019

This month’s roundup of digital stats from the Asia Pacific lacks visuals but remains compelling. We cowl the entirety from radio ad sales in Australia to outlets delaying digital transformation throughout the vicinity.

As ever, for greater stats, you can head over to the Internet Statistics Database.

Mobile will account for greater than 75% of digital advert spend in China in 2019. That forecast suggests that cellphone penetration in China comes from Dentsu Aegis Network’s ad spend document. An increase of seven% in China adspend in 2019 will imply the state will account for 17% of world adspend (predicted to be a total of $625 billion in 2019). Mobile advertising and marketing growth continue swiftly in India, forecast to grow using almost half in 2019. Three in five outlets in APAC are delaying digital transformation due to cyber-security fears. This stat comes from a Frost & Sullivan and Microsoft survey of 1 three hundred IT decision-makers from mid-sized to massive enterprises.

Findings from the survey consist of:

The average economic loss because of a cybersecurity incident at mid-sized retail groups is $ forty-seven 000 per business enterprise. Seventy-three percent of cybersecurity assaults in opposition to retail corporations over the last twelve months have resulted in process losses. More than half (56%) of companies have either skilled a safety incident (27%) or have no longer checked (29%).

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Tourism New Zealand drives 10% clickthrough on WeChat ads. This exceptionally publicized marketing campaign used Tourism New Zealand to draw more Chinese vacationers (with the simplest 0.3% of China’s outbound tourists deciding on the vacation spot). Tencent allowed for focused advertising on WeChat Ad Moments, with retargeting throughout the Tencent surroundings. The Drum reviews a 236% increase in active visits, in addition to a 254% surge in referrals, with Kieran O’Donnell, the North Asia regional marketing & communications supervisor for Tourism New Zealand, telling the guide:

We achieved the very best click-on-thru charges of any logo inside the travel enterprise on WeChat. We extra than doubled the CTR of our closest competitor and carried out greater than ten times that of the tourism enterprise common. Nearly three-quarters of Australians have used digital bills within the ultimate year.
More than 9 in 10 Australians (93.9%) are aware of virtual payments, and seventy-two. 4% have used as a minimum one such approach over a standard 12 months. The figures from a Roy Morgan survey are primarily based on in-intensity interviews with over 50,000 clients inside the three hundred and sixty-five days to November 2018.

‘Buy now, pay later’ was used by 11.6% of Australian Gen Z last year.

Intriguingly, the equal Roy Morgan look at determined that within the ultimate 12 months, 7.2% of the Australian population over 14 have used ‘purchase now, pay later offerings (together with Afterpay). That figure rises to eleven.6% among Gen Z. Only 5.Eight% of the entire sample had used a primary bank’s cellular charge machine inside the closing 365 days. In contrast, the marketplace chief in Australia, invoice fee offerings, including Australia Post BillPay, have been utilized by nearly 60% of the pattern inside the past yr, and 43.9% have used online payment platforms inclusive of PayPal in that point.

Korea’s terrestrial broadcasters merge OTT to attain 13 million subscribers and compete with Netflix.
The business of Korea reviews that cellular carrier SK Telecom (which runs over-the-pinnacle carrier Oksusu) and Korea’s 3 terrestrial TV broadcasters (which run Pooq) will merge their respective systems. The move will create a combined thirteen million subscribers, in a task to Netflix, which stepped up its efforts inside the place in past due 2018 with the aid of partnering with LG U+, the fourth-biggest pay-TV operator in Korea.

Writing for Business of Korea, Michael Here says, “The proposed new OTT platform will now not only protect the home marketplace from an invasion with the aid of Netflix however also are seeking to strengthen overseas. The promoters say they’ll make inroads into Southeast Asian nations gripped by a Korean cultural wave fever. The addition of terrestrial broadcasters’ indicates and packages to Oksusu’s numerous video-on-demand (VOD) offerings has greater their self-belief in overseas advancement.

Aussie radio advert sales up 3.Four% in 2018

Commercial Radio Australia and Deloitte have compiled revenue figures from industrial radio stations, which show ad sales up 3.Four% in 2018 year-on-12 months. CRA leader govt officer Joan Warner said in a press release, “The industry labored tough throughout 2018 to keep to draw advertisers and listeners, making buying radio easier thru the automatic holdings gadget and listening even greater accessible thru RadioApp, DAB+, FM or AM, within the car on the phone and thru the smart audio system.


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