It’s no mystery that the tech area is overwhelmingly male-ruled, however, a handful of ladies have made their manner to the top of essential organizations inside the quarter. Lynn Lucas has over twenty years of revel in operating as CMO at corporations specializing in cloud software and SaaS commercial enterprise models, she now works as CMO of Cohesity, while tech entrepreneur and founding father of Tech Women Today, Cecilia Harvey, is the former COO of Citigroup Markets and Securities Services Technology and has over two decades of experience running on Wall Street. I spoke to them each to find out what their recommendation is for women searching to break into the arena.
Dishearteningly for Lynn Lucas, for the duration of her time on the top of the industry, there has been very little change inside the range of ladies achieving top positions inside the era area. Lynn first has become VP of Proxim in 1996, and in view that then the wide variety of girl IT leaders international has remained around nine%. I requested her approximately her experience of changes inside the industry and the way ladies could make a mark in the sector.
Has there been a palpable trade for you as a woman in the enterprise (and especially tech) from when you commented out?
Speaking from non-public enjoy, I don’t suppose there has ever been a greater interesting time for women to embody management positions at companies that may sincerely trade the arena. A variety of all kinds has been proven in lots of research to make groups more innovative and able to appeal to higher skills. Recent activities have brought on this discussion, and I stay hopeful that it’s miles a sustained verbal exchange. Even 10 years ago, there wasn’t almost as tons of attention on girls in positions of leadership, together within Silicon Valley.”
Are you seeing more ladies attempting to break via into the industry?
I do see extra girls making big gains in tech. Think approximately Girls Who Code founder Reshma Saujani, Susan Wojcicki, CEO of Youtube, or Ginny Rometti at IBM. Women want to work for groups which are revolutionary, innovative and visionary in nature. I don’t suppose you could confine that preference to one precise category, whether that be the future of the automobile industry, healthcare, retail, electricity or aerospace.”
What do you observe the solution is for attracting and retaining greater girls in the tech industry? Particularly getting extra ladies to board stage?
Certainly, persevering with considerable investment in STEM for ladies thru faculty is key. In our digital and facts-pushed international, each commercial enterprise is becoming a tech enterprise in the event that they aren’t already. At the board level, I accept as true with groups that deal with the board room inside the identical way that they deal with innovation, with a modern approach and a willingness to think in another way, could be more successful.”
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As founding father of the influential corporation Tech Women Today, Cecilia interviews a number of the most prominent woman tech marketers to bust myths and give advice to girls trying to construct a career in a generation. I got her to proportion her five top tips for girls in tech today:
Don’t view yourself as being specific because you are a woman.
Help other girls in the enterprise. This is an amazing manner to establish your self as an enterprise leader.
For example, FinTech is a wide location, but, if you focus on a selected location, which includes bills era, colleagues will view you as a valuable useful resource.
Focus on Security and Controls. Cybersecurity records protection, and IT danger control is realities that all specialists must have attention approximately which will be taken seriously. Champion efforts that target improving safety and controls.
Know Your Competition. Ask customers, colleagues, and industry friends approximately their views on the competitive landscape. Understand who are the leading players and why they’re leading the enterprise.