For years, entrepreneurs have relied heavily on Facebook and Google to do the heavy lifting in their virtual sales funnels. In reality, these two structures now bill for an predicted seventy-three percentage of all virtual marketing.
While these platforms are undeniably effective, their close to-total marketplace domination makes many marketers apprehensive. What many marketers don’t understand, but, is that certain analog advertising and marketing strategies, like printing and junk mail, characteristic efficaciously when blended with digital advertising campaigns.
Direct mail is often considered as an luxurious and inaccurate technique the general public ignore. In truth, unsolicited mail can serve as a pretty-targeted and value-effective lead-technology supply that may be effortlessly included in a broader virtual marketing campaign. When used successfully, printing can even take a massive portion of the income funnel load away from structures like Facebook and Google and decrease entrepreneurs’ reliance on those virtual behemoths.
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