Seller details are still lacking from E-commerce biggies’ websites

U. S. A .’s largest online marketplaces Flipkart, Amazon, Paytm and Snapdeal are yet to in reality display names, addresses and other contact info of all sellers on product listings featured on their structures, despite being mandated by means of the revised tips on e-trade issued on December 26.

The law became first announced as a part of Press Note three by using the government in March 2016.

ET has observed that numerous product listings throughout the marketplaces did no longer display information of dealers. In a few cases, their full names were also no longer referred to.

“It’s something that marketplaces want to comply with. There’s no scope for any sort of ambiguity in the law. It’s an easy requirement and a totally truthful provision. Quite a few e-commerce organizations aren’t doing this and there’s no excuse for them not to comply with the law,” said Suneeth Katarki, founding accomplice at IndusLaw.

The revised policy puts the onus of delivery, assurance and customer service on the seller and no longer the market. Today if a consumer is sad with a product on those platforms, there’s no way to get in contact with the vendor immediately. Instead, all grievances will be routed via the market.

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At gift, those marketplaces redirect customers to their own on-line assist centers, prompting users to resort lawsuits with them rather than soak up the issue without delay with sellers. For instance, Amazon. In presentations, the address of its personal headquarters in Bengaluru inside the segment intended to show the vendor’s deal with.

Flipkart and Paytm Mall did no longer respond to ET’s queries until press time. “We have usually been and continue to be in compliance with all nearby laws,” said an Amazon spokesperson.

Snapdeal stated seller info are furnished at the invoice. “The details of the seller are supplied to the customer as a part of the invoice made to be had to the buyer in print and/or electronic shape,” said a Snapdeal spokesperson.

On delivery the products, these businesses offer seller touch details in compliance with the GST legal guidelines.

Industry watchers are of the view that online marketplaces had been reluctant to make complete disclosures of dealers on their platforms.

“The lifestyles of such dealers who have crept in overnight is thought only to marketplaces. Whether they’re linked to the market or getting preferred remedy can best be regarded if legal details and ownership can be looked into,” said a spokesperson of All India Online Vendors Association, a collection which represents online sellers. “If Amazon can display such information within the UK then why no longer in India?” the consultant said.

While Flipkart maintains to sell merchandise through its alpha dealers – RetailNet, SuperComNet, India Flash Mart, Omnitech Retail, Trunet Commerce – the corporation has extensively cut reductions amid scrutiny from the government.

Amazon India has absolutely moved far away from its captive seller palms Cloudtail and Appario Retail and also delisted products bought with the aid of Shoppers Stop. The Seattle-primarily based tech massive is now including new sellers along with Sigma Online, Meera Enterprises, Sabharwal Super Market and others to comply with the new norms, as pronounced in ET in its February 4 edition.

These two online marketplaces have registered a drop in income of about 25-35% due to the restructuring of supplier entities, discounts being decreased and merchandise being pulled down, as ET said.

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