Pistons launch B2B networking for corporate advertisers

Now that the Detroit Pistons are without difficulty settled downtown, the commercial enterprise workplace is rolling out new B2B packages for the team’s corporate advertisers.

The newest is “Pistons Partner Connect.

The initiative is an officially dependent speed-relationship networking occasion that pairs Piston’s advertisers to talk about feasible business relationships. The conceit is that every taking part organization has to deliver both sales and procurement executives. A Piston’s staffer sits in on the meetings to make certain there are effective talks and compliance with-up on capability offers.

The concept is to forgo the traditional networking idea targeted on an event or game, which normally isn’t always effective, stated Ted Van Zelst, the Pistons’ senior vice chairman of company partnerships and the program’s organizer. “We failed to want to hope; we desired to realize, with tangible outcomes. It’s a focal point on producing commercial enterprise. It’s now not a focal point on chitchat or something else. Everyone attempts to sell B2B with hospitality and networking cocktail hours,” he stated.

The first Pistons Partner Connect was on Jan. 22 at the Detroit Foundation Hotel. About a dozen agencies participated, Van Zelst stated, and the purpose is to double that this year. Among the first-rate collaborating businesses had been Henry Ford Health System, Blue Cross Blue Shield, Flagstar Bank, and Rocket Fiber, the crew stated. Some Piston’s advertisers are national or do not have their procurement or income gadgets primarily based locally, so they didn’t participate, he stated. Office dealer Staples intends to participate next time, he introduced. “They felt it executed what we said it might. It became very a success, and all of our partners had been satisfied with the final results,” Van Zelst stated.

Walter Amicucci, vice president of enterprise improvement at Detroit-based totally Rocket Fiber, participated in the first occasion and said it already is paying dividends. I’ve had two meetings to date with folks I met (at the occasion). I become able to connect to a wide sort of human beings at the fiber enterprise,” he stated. “It handed my expectancies and turned into very useful. I knew it was going to be a bit greater intimate, which became fine. The private interaction labored out remarkable. It changed into pleasant to do in individual instead of a cellphone or electronic mail. There were brief beginning remarks by Van Zelst and Charlie Metzger, the Pistons’ govt VP and chief sales and advertising officer for the inaugural event. Then networking began with 20-minute chats between companies that the group had paired. Companies have been rotated.

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