Reports to the VP of E-commerce. Collaborative and cut-off date centered. The E-trade content material supervisor will concept and art-direct advertising and marketing campaigns throughout all digital & logo touchpoints. They will lead an email advertising strategy and personal day-by-day website capability and UX. They will collaborate intently with the Founder/Creative Director, VP of E-trade, and the Brand Manager to conceive and execute thoughtful, creative, modern, and on-emblem techniques for our website, emails, affiliate companions, and social structures. The E-commerce Assistant and E-trade Marketing Associate will record into this role.
Develop and hold off all MG.Com content together with branding, client acquisition touchpoints, seasonal lookbooks, electronic mail advertising, employer advertising, and marketing assets consistent with brand DNA & language, website innovation, and category vending in addition to the weblog Manage web page functionality, mobile site functionality and each day operations of the site. Must have an eager experience and directive for web site UX Oversee E-commerce Assistant and E-commerce Marketing Associate with duties such as control inventory, order achievement, and customer support duties.
Develop and create e-mail marketing and promotional content, continually brainstorming compelling new and modern ideas, marketing campaign templates and layouts, and new ways to inform our story. Measure every e-mail ship to optimize and retain to boom engagement and e-mail sales the use of reporting to tell selection making Build and manage quick/mid/long term integrated advertising and marketing calendar, aligning e-commerce campaigns with social media.
Work with VP E-commerce to forecast e-commerce inventory needs primarily based on historic promoting tendencies and MG.Com consumer facts Continuously examine outdoor e-commerce techniques, ensuring MG remains aggressive within the style earrings and add-ons marketplace Track and analyze the overall performance of virtual advertising campaigns, measuring in opposition to industry averages and internal goals reporting on key wins and fails Approach role with a fiscally-responsible mindset, knowledge the P&L effect of e-commerce initiatives Collaborate with inner teams and outside companions on numerous projects, both on-going and seasonal sweepstakes.