Marin Software Incorporated (NASDAQ: MRIN), a leading issuer of virtual marketing software for performance-driven advertisers and organizations, today announced economic effects for the fourth region and complete yr ended December 31, 2018. We noticed increasing adoption of our MarinOne platform inside the fourth zone,” stated Chris Lien, Chief Executive Officer of Marin Software. “All of our customers now have to get entry to our ultra-modern technology to assist them supply performance from their Search, Social and eCommerce marketing. Support for additional channels like Apple Search Ads and YouTube, along with our currently announced revenue share agreement with Google, will help us drive increase for our clients in 2019.”
Fourth Quarter 2018 Business and Product Release Highlights:
Expanded Marie gets admission to all clients, giving advertisers a more vast view into advertising performance across Search, Social, and eCommerce advertising. Added assist for Apple Search Ads and YouTube in Marie, supplying extra coverage for key publishers. Increased Amazon Advertising spend managed via Marin using eighty-five % from the primary zone to the fourth sector of 2018. Published case research highlighting the hit performance outcomes driven by Marin Bidding for Amazon Sponsored Products.
Launched help for Google Expanded Text Ads Enhancements, permitting longer ad reproduction, particularly for commercials walking on the cell. Certified with the aid of Google as one of the simplest click-size companies to degree pick ad interplay events that arise on Google-hosted houses globally, inclusive of Showcase Shopping Ads, Local Inventory Ads, and Model Automotive Ads. Debuted Marin Social Pacing Dashboard, a real-time view into overall performance in opposition to configurable objectives on Facebook.
Introduced Dynamic Product Ads for Auto on Social, which combines easy automation with segmented concentrated for lower potentialities in the acquisition funnel. Entered into and introduced a 3-12 months revenue proportion agreement with Google via which Marin will obtain quarterly payments from Google further to develop Marin’s organization technology platform and software products.
Fourth Quarter 2018 Financial Updates:
Net revenues totaled $15.8 million, a year-over-yr decrease of eleven% when as compared to $17.7 million within the fourth area of 2017. GAAP loss from operations become ($3.Zero) million, resulting in a GAAP running margin of (19%), in comparison to a GAAP loss from operations of ($7.5) million and a GAAP working margin of (42%) for the fourth area of 2017. Non-GAAP loss from operations was ($0.6) million, ensuing in a non-GAAP operating margin of (4%), as compared to a non-GAAP loss from operations of ($5.4) million and a non-GAAP working margin of (31%) for the fourth area of 2017.
