IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders

PHOENIX–(BUSINESS WIRE)–IAB, the countrywide exchange organization for the digital media and advertising and marketing industries, became joined these days by using the IAB Tech Lab in honoring splendid digital entrepreneurs in a variety of classes; income excellence, carrier excellence, and for the primary time educational excellence. Winners of the 2019 awards had been announced throughout the IAB Annual Leadership Meeting on the JW Marriott Phoenix Desert Ridge Resort and Spa in Phoenix, Arizona. The past year.

Over 500 leaders from the advert buying community answered the questionnaire, nominating, after which voting at the best sales groups and people across four foremost classes: big organization, small-to-medium sales enterprise, management via mentoring, and income person of the 12 months in four key U.S. Regions. Respondents represented agencies that spent as a minimum $1 million on interactive advertising during the last yr.

The 2019 IAB Sales Excellence Awards Winners are:

Overall Sales Excellence for a Large Sales Organization: YouTube
Overall Sales Excellence for a Small-to-Medium Sales Organization: MediaMath
Leadership through Mentoring: David Cristini, Sales Leader, Amazon Web Services
Sales Person of the Year:
East Coast: Donna Bourke, Eastern Sales Manager, Pandora
West Coast: Shankar Raswa, Marketing Science Lead, eCommerce, Facebook
Central: Erin Figenholtz, Account Executive, Discovery Inc.
South: Matt Ross, Account Executive Government Team, LinkedIn

“Excellence in marketing income is driven by way of creativity, proactivity, curiosity, and partnership,” said Sue Hogan, Senior Vice President, Research and Measurement, IAB. “These people exemplify these traits and are moving the enterprise ahead thru their daily contributions. By spotting their achievements, IAB hopes to encourage the ongoing development of the industry.”

2019 IAB Service Excellence Awards

The IAB Service Awards honor people at IAB-member agencies who have gone above and past to make standout contributions to IAB tasks within the past year.

“Dedication and dedication are lengthy phrases for time and energy. The winners of the IAB Service Excellence Awards have chosen to donate many hours and thoughts to undertaking enterprise-changing work thru IAB projects,” stated Anna Bager, Executive Vice President, Industry Initiatives, IAB. “The future of digital advertising could be shaped by way of their work on the maximum complex and challenging troubles facing us these days such as logo protection, attribution, Digital Out of Home (DOOH), and greater. I applaud and thank them for his or her provider.”

The 2019 IAB Service Excellence Awards winners are:

Tusar Barik, Marketing Lead: Agency and Channel Partnership, LinkedIn, for passionately spearheading The Changing Face of Digital for the B2B Marketer Town Hall, which highlighted the maximum essential subjects for B2B digital advertising, in step with the committee.
Gina Garrubbo, President and CEO, National Public Media, for delivering help that became important to the success of the Audit Committee’s Audio Day q4 in Boston. More than one hundred brands and entrepreneurs attended this afternoon of programming approximately digital audio.
Les Hollander, Global Head of Products and Partner Sales, Spotify, for initiating the concept of exploring brand protection in digital audio, after which main an operating group that produced the paper, “Digital Audio’s Role inside the Brand Safety Conversation: Protecting Marketers’ Investments.” The file acquired sturdy press coverage and provided a top-level view of virtual audio’s logo safety blessings.
Deng Kai-Chen, Vice President, Product Management, Verizon Media Group (formerly Oath), for serving as co-chair of the Mobile Committee, and being instrumental within the development of the “Ad Quality Measurement Guide.” The guide gives beneficial examples of the nuances and tradeoffs for viewability, logo protection, and fraud, and includes a tick list to assist facilitate discussions which can assist dispose of churn at some point of flight.
Paul Lenhart, Senior Director Strategic Partnerships, OUTFRONT Media, for advancing the development of the “Digital Out of Home Metrics Glossary” with the aid of unifying discussions and helping solidify definitions of critical phrases.
Valentina Marastoni-Bieser, Senior Vice President, Marketing, Cuebiq, for serving as co-chair of the Data Benchmarks & Activation running organization. Valentina’s creativity and expertise have been instrumental inside the improvement of Defining the Data Stack task.
Sable Mi, Senior Vice President, Research and Insights, NinthDecimal, for growing a project to research industry reviews approximately the cost, software, and future of mix media modeling (MMM) and multi-touch attribution (MTA). Under Sable’s leadership, the MTA Committee has embarked on a multi-section initiative that has sparked exceptional enthusiasm.
Chris Murdough, TV Advertising Analytics, LiveRamp, for his treasured and regular help on the “Advanced TV Buyers Guide.” He offered insights, thoughts, and answers, and helped the group come to a consensus on the centerpiece of the file.
Floriana Nicastro, Director, Mobile Product Strategy, MediaMath, for helping IAB establish a common framework for “5 Questions to Evaluate Your Identity Partners.” She advanced the enterprise toward a not unusual floor, related to identity, from which absolutely everyone involved in the buying and promoting method can work.
Nicole Pace, Vice President, Marketing, Rakuten Marketing, for supplying valuable perception on the “Influencer Marketing for Publishers Guide,” and writing much of the textual content in the disclosure segment that furnished helpful attitude on FTC guidance.
Nicole Pike, Managing Director, Nielsen (Esports), for contributing know-how and industry information about esports to the “Marketer’s Guide to Esports: How to Get in the Game,” and sharing the guide with the larger esports advertising network.
Ryan Pogy, Sales Director, BroadSign, for actively contributing to the improvement of the “Digital Out of Home Metrics Glossary.” Ryan’s historical past in media dimension and analytics, as well as his potential to articulate historic context around phrases, proved invaluable to the advent of the thesaurus.
Chris Rooke, Senior Vice President, Strategy and Operations, Nativo, for his contribution to the method and execution of the “Branded Content Creation and Distribution Guide” even as serving as a co-chair of the running institution. This file is dedicated to supporting marketers and their corporations identify the numerous branded content material creation and distribution options to be had today.

2019 IAB Tech Lab Service Excellence Awards

The IAB Tech Lab Service Excellence Awards recognize the essential contributions of contributors to IAB Tech Lab’s commit corporations, running agencies, and venture forces. Recipients are decided through a team of workers pointers and member confirmation.

“These people have been relevant to defining and developing answers to cope with some of the enterprise’s biggest demanding situations and opportunities,” stated Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab. “We all benefit from their splendid commitment to establishing a more secure and more powerful delivery chain, advancing new technology, and permitting the growth of new media channels.”

Winners of the 2019 IAB Tech Lab Service Excellence Awards are:

GDPR Commit Group

The industry experts within the IAB Tech Lab’s GDPR Commit Group contributed to code bases, specs, and implementation assists assets that brought about a successful release of the IAB Europe Transparency and Consent Framework. IAB Tech Lab appreciates this organization’s strong technical governance.

Heinz Baumann, Group Manager Publisher Engineering, Quantcast
Glenn Berntson, Technical Lead/Manager, Google
Alex Cone, Senior Product Manager, Xander
Vytautas Jakštys, Technical Product Director, AdForm
Joshua Koran, Managing Director, DMP, Sizmek
Chris Paterson, Senior Software Engineer, Conversant
Andreas Pohl, Chief Architect, Verizon Media Group
Charlie Simon, Director, Data Policy and Governance, MediaMath

TV Convergence Task Force

The TV Convergence Task Force made excellent strides in 2018, thank you in the element to Harold Geller. Harold has been the driving pressure in gaining consensus across the roadmap for media file formats and embedded meta-facts to aid pass-platform (digital and broadcast) video advertising.

Harold Geller, Executive Director, Ad-ID

Video Technical Working Group

The Digital Video Technical Working Group released VAST four.1 in November 2018, and this institution turned into the key to this fulfillment. While each of them contributed to the entire specification, Michael drove the idea of interactive templates, Pieter propelled the workflow updates, Jon contributed to the verification updates, and Jonathan helped enhance the audio-related updates.

Jonathan Eccles, Director, Product Management, Pandora
Jon Guarino, Software Engineer, Google
Pieter Mees, CTO, Zentrick
Michael Tuminello, Vice President, Solutions and Partnerships, Integral Ad Science

OTT Technical Working Group

The OTT Technical Working Group released the “Guidelines for IFA on OTT Platforms” in December 2018. Chris Gordon has been a key pillar of this attempt from the begin all the way to setting the guiding concepts for the IFA suggestions.

Chris Gordon, Vice President, Business Development, Xumo

Blockchain Working Group

In 2018, the Blockchain Working Group released an era primer and wiki, released network pilots, and initiated efforts to deal with transparency in supply chain and privacy the usage of the blockchain. Michael and Richard were the riding pressure behind these deliverables.

Richard Bush, President, NYIAX
Michael Palmer, Global Vice President, GroupM

2019 IAB Education Excellence Awards

“An important guideline of IAB is education, professional development, and demystifying the virtual media and advertising environment,” said Michael Texidor, Vice President, Learning and Development, IAB. “With the IAB Education Excellence Awards, we understand both the importance of expertise development and members that are mainly the efforts to extend their groups and customers expertise of this complicated and rapidly evolving enterprise.”

The 2019 IAB Education Excellence Award winners are:

MediaMath New Marketing Institute (NMI) – For the past 7 years, this enterprise has constantly proven excellence in developing customer-going through training applications that meet patron getting to know desires. In addition, it has constructed award-winning schooling initiatives which might be to be had to most people and increase the enterprise’s readiness for and focus of programmatic generation.
Cox Enterprises (Cox Media Group’s Parent employer) – This corporation has been a pacesetter in helping the private improvement and gaining knowledge of ambitions of its employees, whilst this ever-converting enterprise adopts new regulations, practices, and tendencies. Its enterprise understanding is going beyond its own organizational partitions and has been instrumental to the development of IAB certification checks.

To follow the modern day news and debates emerging out of the 2019 IAB Annual Leadership Meeting, go to www.Annualleadershipmeeting.Com.

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and advertising industries to thrive in the virtual economic system. Its membership is produced from extra than 650 main media and technology corporations which can be answerable for promoting, delivering, and optimizing digital marketing or marketing campaigns. The change group fields crucial studies on interactive advertising, whilst also teaching brands, organizations, and the broader enterprise network on the significance of virtual advertising and marketing. In affiliation with the IAB Tech Lab, it develops technical practices. IAB and the IAB Education Foundation are devoted to the expert improvement and raising the information, talents, information, and diversity of the team of workers across the enterprise. Through the paintings of its public policy office in Washington, D.C., IAB advocates for its members and promotes the price of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is based in New York City and has a San Francisco workplace.

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