How to “Marie Kondo” your digital marketing approach

Marie Kondo and her tidying strategies were popular for years, but she’s recently gained a fair larger target market through Netflix’s Tidying Up with Marie Kondo. All of a surprise, lots of us were given enthusiastic about the artwork of tidying up. We’ve found out that tidying up can be less difficult if you observe a shape. It may even end up therapeutic with the aid of displaying your appreciation of your assets whilst sorting out what you really need for your existence. Once you attempt to comply with this approach, even in only one drawer, you need extra of this on your existence. And that’s why it’s time to apply her strategies to our digital advertising strategies.

Creating a ‘pile’ of all of your tactics

The first step to tidying up is to get a visual evaluation of all of your things. In this case, it’s time to write down down everything. This is part of your virtual advertising method. Don’t simply pay attention to words that include ‘content and marketing and ‘social media advertising and marketing. Try to slender it down as a good deal as viable.

For instance:

Content material marketing” → blog, ebooks, newsletters, onboarding content material, assist courses, podcast
“paid social” → Facebook Ads for consciousness, LinkedIn commercials for lead generation, Twitter Ads for engagement start mapping out the whole lot which you concern in your virtual advertising and marketing approach. This has to help you notice a holistic view of your digital advertising method and how every tactic shapes your approach. It also can assist you in noticing methods that might be hurting your approach.

The next step has to do with decluttering. Once you visualize all of the factors of your method, it’s time to decide what you actually need to keep. According to Marie Kondo, you may start garments, books, miscellaneous items until you visit the ‘toughest’ selections over gadgets of soft cost. In this example, you can begin with the ‘easiest’ choices primarily based on your present-day results.

As an example, if your blog posts are an important part of your digital strategy, then it’s a smooth selection to hold them. The equal would possibly observe, as an example, on your search engine marketing approach and the plans to focus greater on seek visitors. If you have already decided that you need to spend greater time on it, then there may be an opportunity that you need to explore.

Now it’s time to be sincere with yourself. Is there a tactic that didn’t work nicely, but you’re nonetheless insisting on keeping it on your approach? Is there something that you’re constantly making plans to strive out but you never do? Also, is there an approach to maintain investing money; however you don’t get the desired ROI? For instance, you might be active on Facebook. However, there’s no real ROI for more than 6 months.

You preserve creating extra advertisements to enhance your attain and visitors; however, the outcomes are not where you’d like them to be. You recognize that “Facebook Ads can be effective” and that “you need to pay to play”; however, is it time to shift your priorities? This is the hardest degree whilst you want to speak with your team about the priorities and which methods you want to focus on. It is probably tough to set a number of those aside, but it’s always better to attend to what’s great in your enterprise. Beware, you don’t need to change the whole lot sooner or later. The idea is to be sincere with yourself approximately what you need to maintain. The “KonMari” approach is about converting your mindset to maintain what ‘sparks joy’ for your lifestyle.


I’m a technophile who loves everything about technology. I enjoy learning new things about new gadgets and technologies. I started Droidific because I wanted to share what I was learning with other people who love gadgets, new technology, and all the different ways they can be useful.