E-trade platform Drinkly is poised to enter the London market, marking the second one step in its growth plans.

The Edinburgh-primarily based enterprise, which acts as an online save front for specialist nearby stores, changed into based in 2016 by means of John Robertson, a former worker of Kingfisher Beer.
Working with a network of local independents and trained drivers, Drinkly gives purchasers in Edinburgh and Glasgow a desire of over 650 products throughout spirits, beers, wines, tender liquids, and snacks – all delivered within one hour.
However, the firm said that it was making plans a drawing close move into crucial London, the primary of 8 metropolis launches deliberate for 2019, which include Manchester, Bristol, Leeds, and Birmingham.
“Initially, we want to cater to consumers in vital London, before increasing to cover the whole metropolis,” said Robertson.
“Ideally, the service has to launch in May. We’ve already got 6 merchants eager to paintings with us, and I feel the e-trade marketplace is London is essentially untapped.”
In addition, the tech start-up has lately doubled its workforce in practice for its ambitious growth plans, with the recruitment of a director of commercial enterprise operations and a logo partnerships manager.
Before becoming a member of Drinkly, the new director of business operations Glen Stocco become a guide and mentor for Scottish agencies exploring overseas markets and an assessor for Scottish Edge.
“Glen is an operational chief with an established track file running with founders and CEO’s using enterprise transformation and growth at the same time as additionally ensuring strong procedures, systems, and governance,” stated Robertson.
“He has good expertise of an extensive variety of functions which include finance, HR, criminal, operations, and income, and brings a song document of stakeholder management and negotiation across more than one sectors,” he added.
Stocco will work along with emblem partnerships supervisor Jill Davidson. Before becoming a member of Drinkly, Davidson turned into partnerships manager at Edinburgh Rugby; in 3 years, she helped decorate the sponsorship sales by 60% on the lower back of a business strategy she developed to enhance acquisition and retention.
“Jill genuinely is aware of how to drive the best price in terms of getting the maximum out of brand relationships,” stated Robertson.
Under Robertson’s direction, Drinkly has created partnerships with Heineken and other independent craft brands. Turnover within the first yr stood at £55,000, with Y2 turnover predicted to hit £1 million thru enlargement into different towns.
According to an e-commerce record published in 2018 by means of the IWSR, both France and the United Kingdom have the “maximum advanced e-trade sectors” globally for alcohol.