Digital Marketing Topics That Work for Your Business

Digital marketing is a growing field that needs to be harnessed. There are many ways to use digital marketing, the best ones will depend on your business. Some companies may not need all of these things, and others will. The good news is that starting your digital marketing campaign doesn’t take much, and there are tools to make it easy.

What topics should you cover in your digital marketing strategy? Let’s say you’re a photographer and want to market your services as an image retouching company.

How do you know what topics to include in your marketing plan? Let’s look at some of the most successful digital marketing topics that work for any business.

In today’s digital age, there is no excuse for not having a presence online. If you are in business and don’t have a website, you miss out on a huge opportunity to reach new clients and customers.

If you’re struggling to find time to work on your marketing, then you must prioritize it. So many digital marketing tactics will help you gain new clients and grow your business.

In today’s digital world, the Internet has become one of the most powerful ways to build your brand, market your products and services, and reach potential clients. That said, the problem is that many people still struggle with the idea of using online marketing as a way to build their business. Here are six ways to use online marketing to grow your business without breaking the bank.

Digital Marketing

Content marketing

While content marketing is the best strategy to generate leads, it is also the least effective strategy to drive traffic.

Content marketing is a powerful but slow strategy that involves creating a long-form blog post, infographic, or whitepaper.

The idea is to create something engaging and interesting enough to keep readers coming back, but not so long that it loses its value to the reader.

If you’ve been reading my blog for any length, you know I’m not the biggest fan of content marketing. I’ve written about this many times before.

Plenty of other bloggers are better at content marketing than I am, but they aren’t exactly the most popular.

I do love content marketing, though. I think it is a great way to create valuable content, and I’ve been doing it for years.

I’ve also been experimenting with content marketing for many years and discovered it works.

Here are the seven blog topics that work best for my photography business.

Digital photography

As a photographer, you are an expert in the field. This means you can write about anything related to your expertise.

But how do you ensure your posts are still relevant to your audience?

You don’t.

Instead, you write about what you know, and your audience will appreciate that.

What should you write about, though?

First, you must decide whether to focus on digital photography or digital photography for business.

The difference between these two topics is pretty obvious. The former is about using a camera to take pictures of objects.

The latter is about taking pictures for business.

If you’re a business owner, you should be writing about digital photography for business.

That’s because most people searching for “digital photography” want to learn more about “photography.

Social media marketing

Social media has changed the game for businesses. In fact, according to a report by Statista, 80% of small businesses have a presence on at least one social network.

Social media marketing is a great way to promote your business. You need to do several things to make your social media marketing efforts successful.

  • You must have a strong strategy.
  • You must monitor and measure your social media marketing campaigns.
  • You need to have a plan to engage your target audience.

Social media is not a quick fix but rather a long-term strategy. However, the best part is implementing a social media strategy that works for your business.

Email marketing

Email marketing is the best way to stay in touch with your existing clients and customers. When done correctly, email marketing can be extremely effective.

As with any form of marketing, it is important to keep the subject line short and sweet so it sticks in the minds of your readers.

Your email marketing should consist of a series of messages to different groups.

First, you can send an initial message to your clients and customers. This message will include an introduction, useful information, and a call to action.

Then, you can follow up with a message to each client or customer, including reminders of the previous statement.

Finally, you can follow up with a final message thanking your clients and customers for being loyal to you.

When you set up your email marketing campaigns, you must test them to ensure they are working. You can do this by sending the same email to a smaller group of clients or customers.

Search engine optimization

SEO or Search Engine Optimization is the art of ranking #1 on Google and other search engines such as Bing and DuckDuckGo. In recent years SEO has become more accessible to new learners, and blogging has become somewhat saturated.

SEO competition is at an all-time high. How can you fight against such strong odds?

Ask many SEOs, and they’ll tell you that SEO is just about content and links. While this isn’t entirely wrong, those marketers are missing out on an entire (and essential) aspect of driving traffic to a website; the art of SEO without SEO… also known as creative promotion.

Frequently asked questions about Digital Marketing.

Q: What’s the one thing you wish you knew when starting in Digital Marketing?

A: You can make money from digital marketing, but it takes time.

Q: What’s the biggest mistake you’ve made in your business so far?

A: My biggest mistake is not charging enough.

Q: If you could go back and change one thing in your life, what would it be?

A: I would change the way I handle my finances.

Q: What’s the most successful tactic you’ve used to generate leads?

A: It’s email marketing.

Q: What’s the most unsuccessful tactic you’ve tried to generate leads?

A: The most unsuccessful tactic I’ve tried is through the website.

Top Myths About Digital Marketing

  1. Online marketing is a fad.
  2. Digital marketing isn’t working.
  3. The Internet is dead.
  4. People aren’t spending money on ads.


Digital Marketing will continue to become more prominent. With the Internet at our fingertips, we can share information with people around the world. This can be a powerful tool for businesses wanting to reach new clients.

The problem with marketing in the past was that it was very expensive. The idea of spending thousands of dollars on advertising was unheard of. Today, there are many ways to promote your brand without spending much money.

As technology evolves, you’ll see more companies start using digital marketing tactics to promote their businesses. I predict that most companies will be using some form of digital marketing by 2022.


I’m a technophile who loves everything about technology. I enjoy learning new things about new gadgets and technologies. I started Droidific because I wanted to share what I was learning with other people who love gadgets, new technology, and all the different ways they can be useful.