Digital advertising workshop gives pointers to businesses

Officials are hoping a virtual marketing workshop held Friday facilitates small enterprise owners enhance how they promote no longer best their groups, however the town as nicely.

Nearly 50 people, a number of the small enterprise owners, attended a presentation on exceptional-use strategies for online advertising and marketing within the auditorium at Museum of the Albemarle, Friday. The occasion become hosted by the Elizabeth City Area Convention and Visitors Bureau, and overseeing the block of preparation became Brian Matson, senior director for strategy and schooling for the tourism advertising company, TwoSix Digital.

In a presentation titled “The Essentials of Maximizing Your Website for Success,” Matson furnished recommendations that companies can use to improve their websites.

For example, companies should usually put up their “name to movement” at the top in their website, now not further down under different fabric.

“What do you need humans to do?” Matson requested. “Tell them.”

An instance of a name to movement may want to encompass a photo telling website traffic to take benefit of a current sale on a sure product.

When designing a brand new website, businesses should not be afraid to leave regions open and free from replica, pictures or pix. This place is referred to as white space.

“White area is your nice pal,” Matson stated, including humans view several pieces of advertising an afternoon. “People want to rest their eyes.”

When posting a commercial enterprise promotion to the commercial enterprise’s Facebook web page don’t get over excited with the replica, he warned. The optimal Facebook post is now not then 40 characters, he said, and use Facebook as a complement to the internet site, no longer the primary supply for purchase information.

“Don’t give it all away on Facebook,” Matson stated. After all, the factor is to force visitors on your website.

Another tip, whilst designing a commercial enterprise website, don’t use stock pictures, or pics that were pre-produced and bought under license to be used by a spread of businesses for a ramification of motives.

“Avoid stock photographs just like the plague,” he stated, adding they simply look reasonably-priced and popular.

Also, make certain the internet site’s URL is sought engine friendly, as an example, by way of the usage of hyphens instead of underscores in between words, he entreated. Use key phrases within the website’s domain call, too. For instance, if plumbing is the enterprise, then the phrase plumbing must be inside the domain name. Another suitable concept is to combine user critiques and testimonials into your internet site, Matson said.

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Matson also gave an outline of Google Analytics, a loose carrier group can use to reveal the information related to visitors float on their internet site.

Representing the Elizabeth City Area Convention and Visitors Bureau at Friday’s presentation became its govt director, Corrina Ferguson.

She defined that the job of the visitor’s bureau is to draw visitors. Once they’re in Elizabeth City those site visitors want so that it will locate the services, businesses, and opportunities available. It’s crucial that nearby corporations have effective websites to assist market no longer handiest themselves, but the city, she said.

“It virtually does help the collective complete,” she said.

TwoSix Digital is centered in Brighton, Michigan, and has completed advertising and marketing paintings for the traffic bureau within the past, in keeping with Ferguson.