College college students examine digital marketing

The university students learned about Digital Marketing and search engine marketing during a daylong seminar. A seminar on Digital Marketing and search engine marketing turned into held at Oriental Institute of Science and Technology here on Wednesday.

Expert and Digital Marketing representative Afzal Khan informed the scholars about virtual advertising. Afzal Khan defined in detail how tons virtual marketing is beneficial for enterprise development and additionally solved the queries.

The seminar became organized in particular for the engineering students. The seminar turned into prepared jointly by the Department of Information Technology (IT) and OIST.

To begin with the seminar, Afzal Khan gave a brief about virtual advertising and marketing.

He stated that virtual advertising and marketing is the advertising of services or products the usage of virtual technologies, especially at the Internet, however also together with mobile phones, show advertising and marketing, and any other virtual medium.


He knowledgeable virtual advertising’s development for the reason that Nineteen Nineties and 2000s has changed the way brands and agencies use technology for marketing.

As digital systems are an increasing number of included into advertising plans and everyday life, and as human beings use virtual gadgets in place of visiting bodily shops, digital advertising and marketing campaigns are becoming greater commonplace and efficient. He also defined about strategies of digital advertising.

Digital marketing techniques together with seo (search engine marketing), search engine marketing (SEM), content marketing, influencer marketing, content material automation, campaign marketing, information-pushed advertising, e-trade advertising and marketing, social media advertising and marketing, social media optimization, email direct advertising, display marketing, e-books, and optical disks and games have become greater commonplace in our advancing generation.

In reality, virtual advertising now extends to non-Internet channels that offer digital media, which include cell telephones, callback, and on-keep cellular ringtones.