China’s maximum popular app is a propaganda tool teaching Xi Jinping Thought

Xuexi Qiangguo, which translates to “Study powerful u. S. A .”, is now the most downloaded item on Apple’s domestic App Store, surpassing in the call for social media apps together with WeChat and TikTok – called Weixin and Doujin, respectively, in mainland China.

Released by way of the birthday party’s exposure department in January, Xuexi Qiangguo frequently serves as a news aggregation platform for articles, quick video clips and documentaries about President Xi Jinping’s political philosophy.

[A screenshot of the Xuexi Qiangguo app, which has become a popular propaganda tool in China for teaching Xi Jinping Thought across the country.]

Officially known as “Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era”, this political idea changed into supplied via Xi, 65, on the Communist Party Congress in 2017. It was due to the fact been enshrined as a part of the country and birthday celebration constitutions.

Xuexi Qiangguo requires users to join up with their cell numbers and actual names. “Study points” are earned by using users who go browsing the app, examine articles, make comments each day and take part in multiple-choice checks about the celebration’s guidelines.

That points function also offers a technique to display the compulsory use of the app. Party cadres throughout u. S. A. At the moment are required to use the app every day and gather their rankings, according to recent country media reviews.

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Xuexi Qiangguo is designed to be an exquisite app that permits users to get entry to a number of services, similar to what Tencent Holdings’ WeChat has ended up.

The app permits customers to ship every different message, which automatically disappears after being read, just like Snapchat. It shall we users ship digital purple packets after linking their Xuexi Qiangguo account with the Alipay wallet app. It also supports video conference calls.

A new function that allows users to redeem their “examine points” for items is but to be launched.

[A screenshot of Xuexi Qiangguo atop the rankings of the most downloaded free apps in Apple’s App Store in China.]

That wide capability reflects a propaganda apparatus that has been up to date for the way information is now eating up and shared across China, which has the arena’s largest internet populace and biggest phone market.

The net in China has constantly been closely censored, however Xi’s latest name to ensure “the voice of the celebration can attain all kinds of person terminals directly”, has prompted propaganda chiefs to recruit new media experts who will help promote the birthday party line through systems that resonate with the country’s phone- and social media-savvy citizens.
Over the past few years, the Communist Party has tried to engage younger Chinese human beings thru a range of of-of propaganda efforts that encompass rap songs, comics, and WeChat stickers. In October remaining year, the neighborhood television station in south principal China’s Hunan province launched a recreation display wherein contestants are tested on their know-how of the party’s ideology. Last month, a seven-episode cartoon programme approximately socialist modern Karl Marx turned into streamed on the famous video web site Bilili. [A screenshot of the Xuexi Qiangguo app, which enabled users to earn “study points” for reading articles, making comments every day and taking multiple-choice tests about Communist Party policies.]

The growing use of Xuexi Qiangguo across the country is shaping as much as for being the party’s maximum a success propaganda attempt up to now based totally on current money owed.

Wu Meisheng, a 66-year-vintage villager within the eastern coastal province of Shandong, told the Guang Ming Daily that he bought his first phone for the purpose of the use of Xuexi Qiangguo. Local media have additionally said about Yu Chunying, a younger lady cadre in Shandong, who opted to cancel her blind dates all through the weekend so she can promote the app.
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